Provide strategic design and communications support for nonprofits, small businesses, and community organizations across sectors including climate action, arts, wellness, and education. Lead projects from concept through implementation, ensuring client brands are consistent, engaging, and accessible. Responsibilities include:

  • Design & Branding: Create high-quality digital and print materials, including logos, annual reports, event collateral, brand guidelines, and social media campaigns. Develop cohesive visual identities that reflect client missions.

  • Web Development: Build, customize, and maintain client websites using WordPress (Breakdance, Elementor) and Squarespace, with emphasis on responsive design, accessibility standards, and interactive features (custom maps, animations, and galleries).

  • Communications Strategy: Translate complex ideas into clear, compelling content for diverse audiences. Draft copy for newsletters, blog posts, websites, and fundraising materials. Develop social media campaigns to grow reach and engagement.

  • Client Collaboration: Serve as primary point of contact, guiding clients through design and communications decisions with clear timelines and expectations. Provide ongoing website support and coaching to build client confidence with digital tools.

  • Metrics & Optimization: Track web, email, and social performance to inform strategy, streamline processes, and improve audience engagement.

  • Creative Direction: Oversee all aspects of design projects, from initial consultation to delivery. Manage budgets, coordinate with contractors, and ensure high-quality outcomes across platforms.

Design and implement strategic communications to promote 501(c)(3) agricultural nonprofit that supports a commons-based cohort of 200+ immigrant, BIPOC, and queer farmers gain land access. Responsible for brand maintenance and accountable for the creation, coordination, and distribution of communications, including:

  • Design high-quality print and digital materials, including annual reports, farm signage, program overviews, donor outreach materials, and organizational brochures.

  • Lead organizational storytelling through engaging blog posts, press releases, email newsletters, social media posts, and event publicity. 

  • Represent Sharing Our Roots at in-person events, filmed media appearances, and radio interviews. 
  • Write and submit press releases to local and national media outlets, maintain relationships with journalists, and provide organizational quotes and media tours.

  • Track metrics to better inform communications strategy, as well as regularly update SOR style guide.

  • Curate, design, write, and send monthly email newsletters.

  • Build, revise, and maintain sharing-our-roots.org website. Full website rebuild in September 2023.

  • Oversee all internal & consultant-based communications projects, track progress, and communicate accurate timelines and expectations. 

  • Support development efforts through creating infographics, promoting fundraisers, writing engaging copy, and collecting data for grant reporting.

  • Create and track yearly comms budget, while participating in whole-org budget conversations.

  • Supervise student interns and volunteers in a supportive, educational, and mutually beneficial experience.

  • Support organizational culture by both participating in and providing design support to monthly sociocracy-based Guiding Circle meetings.

Responsible for Frogtown Farm's permaculture perennial food forest, including a small orchard of fruit trees. Implement restoration plan and ensure that work aligns with sustainable agriculture and permaculture principles. In off season, write and submit grant applications for general operating support of 501(c)(3) organization, with over $95,000 secured in general operating support for the 2023 season.

Build, curate, and maintain all aspects of graphic design & communications for a 3,000+ person community. Act as a one-person department of a public charter, urban-farm Montessori school during 200% enrollment expansion (300 students in 2016 - 900 students in 2022) and COVID-19 pandemic.

Essential Responsibilities:

  • Create a range of print and digital communications materials that align with organizational priorities and project plans, including website graphics, school logos, marketing materials, social media graphics, and newsletter design.

  • Implement and manage content calendar, while acting as funnel which all external and internal communications flow through. Responsible for copy-editing and sending all external messages. See example of fully clickable content calendar here.

  • Manage Squarespace website and blog, resulting in a 120% increase in readership. Responsible for rebranding and building new website in 2018. Create custom RSS feed for blog posts sent daily to 2,000+ emails.

  • Develop and post engaging content and visuals 5x/weekly to social media platforms, resulting in a 300% increase in followers on Instagram, Facebook, & YouTube.

  • Create content & graphics for weekly and monthly Mailchimp newsletters, including interviewing stakeholders, ghostwriting articles, and maintaining electronic contact lists.

  • Develop and implement dynamic communications strategy, including branding creation and management.

  • Ghost-write external communications, including leadership and emergency external communications.

  • Collaborate across teams to successfully navigate project logistics and deadlines, such as managing marketing for a commercial kitchen pop-up business, or communicating learning model shifts during COVID-19 pandemic.

Supplemental Roles:

Advise Gender & Sexuality Alliance (GSA) student group by organizing regular community fundraisers, all-ages drag shows, and other opportunities for students to connect with older queer mentors and give mentorship to younger students in GSA. Meet with students weekly and support student leadership in developing activism skills.

Teach adolescent Health classes, including sexuality education (using OWL curriculum), and folk skill classes (fermentation, chicken care) using a Community Expert teaching license.

Facilitate diversity training and provide consulting for organizations and schools working to support their gender-creative community members. Design original digital graphics and presentations. Specialization in faculty development, healthcare disparities, and adolescent gender identity. Experience working with higher education faculty, professional consortiums, and special education consultant groups.

Research Assistant, Abigail Q. McCarthy Center for Women (May 2014 - August 2015)
Program Assistant, Center for Mission (Nov 2016 - Oct 2017)

Organize research conferences, faculty development discussions, and other feminist and mission-centered programming, specifically around issues of racism, white supremacy culture, gender identity, and queerness. Design graphics, flyers, and newsletters. Conduct scholarly research for tenured professors and map archival material.

Understand and convey federal and state regulations regarding access to abortion care. Maintain the highest standard of patient confidentiality and HIPAA compliance. Work with private and public insurance companies and communicate with patients regarding coverage. Work specifically with gender-creative individuals to support their access to reproductive healthcare.

Work on statewide political organizing campaigns for issues of curbside composting, student loan forgiveness, and gay marriage advocacy. Meet weekly fundraising quotas and track financial sustainability of the field canvass. Maintain donor database and report financial health to Board of Directors.

  • Graphic Design (Canva, Adobe Illustrator, Adobe Photoshop)

  • Website Design (Squarespace (7.0 and 7.1), Wordpress (Breakdance, Elementor, Gutenberg), Figma, Framer)

  • Photography (Manual Shooting in Film & Digital, have worked with Canon and Sony) (Photo editing in Lightroom)

  • Copywriting & Editing (Google Suite, Microsoft Office)

  • Basic Coding (HTML/CSS website injections, Python basics)

  • Newsletter Design (Mailchimp)

  • Animation (Rotato, Procreate)

  • CRM Management (Bloomerang, DonorTools)

  • Digital Sponsored Marketing (Google Ads, Meta Ads)
     
  • RSS Automatic Email Feeds

  • Video & Audio Editing (iMovie, Audacity, Adobe Premiere Pro, Canva)

  • Google Suite (Docs, Sheets, Calendar, Meet, Team Drives)

Bachelor of Arts in Women & Gender Studies
Minor in Sociology
Cumulative GPA 3.6
St. Catherine University, 2015

  • Recipient of Best Paper in Women's Studies, for “Mary Magdalene as a Feminist Icon” ( 2015)
  • Nominated for Dean of Student's Leadership Award ( 2015)
  • MPIRG Organizing Member (Women & Gender Task Force Leader, 2013-2015)
  • Ceramic work featured in the 109th Ariston Fine Arts Magazine (2015)
  • Performer and Writer, Catherine’s Monologues (2012-2015)
  • Recipient of PLEN scholarship to attend and present at National Womens’ Studies Conference (San Juan, Puerto Rico, 2014)
  • Testified in support of the Trans Student Toolkit in front of MDE Board (2015)

Fantastic Ferments
Fermentation is one of the oldest and safest food preservation techniques. With some simple materials and knowledge, we can harness this natural transformative process to create something delicious, funky, and nourishing. Come learn the magic of microbes and begin preserving your own pickles, krauts, and other lacto-fermented goods! The workshop will be hands-on, with opportunities prepare your own lacto-fermented food to take home. Participants will learn beginning fermenting techniques, how to create an ideal microbial environment, and what food safety norms to follow. (Workshop originally created for GRS students, has been given at multiple folk schools and festivals)

Gender Diversity on the Autism Spectrum (created 2019, updated workshop available)
Continuing education training on supporting gender-creative students on the autism spectrum in public schools. Workshop given for SpEd consultant agency (Indigo Education) working with public charter schools in Minnesota.

Pronouns and Portfolios (created 2018, updated workshop available)
Continuing education training on working with and supporting gender-creative college students in professional career searches. Workshop given for professional association of college career counselors (WIPCCC).

Trans*cending Binaries (created 2016, updated workshop available)
Overview on gender creative identity, with specific curriculum on gender pronouns, transgender history, and care for trans community members. Most requested and offered workshop. Workshops given as part of new faculty inservice (Great River School), orientation leader training (St. Kate’s), and student leadership conferences (iRace).

Supporting Gender Creative Studies at a Womens’ College (created 2015, updated workshop available)
Overview on gender creative identity, with specific professional development focus on supporting GC students in women-only educational spaces. Created as part of senior seminar work with AQM Center for Women, focused on researching trans experience at a womens’ college and advising university leadership on needed admission policy changes. Workshops given as part of continuing education conferences (Teaching Learning Network), required DEI hours, and faculty professional development (St. Kate’s).

Soil Health 101
What is soil? What is land stewardship? What is permaculture? What does it mean to have a  relationship to a place? Healthy soil, teeming with microbial life, is the building block of all life around us and contributes to balance at all levels of our ecosystem. Come learn more about this fundamental resource and how you can build healthy soil in your own yard. This course serves as an introduction to the development and sustaining of healthy soil and land stewardship. Participants will learn soil health and permaculture basics and engage in guided inquiry and reflection on building their own relationships with land. (Workshop created for Women Environmental Institute's Earth Week series)

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